2018年8月23日 星期四

If an NBA Workout Isn’t on Instagram, Does it Even Count? 詹皇帶動熱潮 上網曬訓練影片


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2018/08/24 第229期 訂閱/退訂看歷史報份
 
 
紐時周報精選 If an NBA Workout Isn't on Instagram, Does it Even Count? 詹皇帶動熱潮 上網曬訓練影片
Europe Says Greece Is a Comeback Story. The IMF Isn't Convinced 希臘東山再起? IMF審慎以對
紐時周報精選
 
If an NBA Workout Isn't on Instagram, Does it Even Count? 詹皇帶動熱潮 上網曬訓練影片
文/Scott Cacciola
譯/陳韋廷

Marcus Derrickson was preparing for a stint with the Golden State Warriors at NBA Summer League when his friends urged him to show off his gains in the weight room. Derrickson, a 22-year-old forward who played at Georgetown, was — and remains — a social media neophyte. At the time, he had posted all of five photos on Instagram.

當德瑞克森的朋友慫恿他炫耀在重訓室的收穫時,他正準備為金州勇士隊出戰NBA夏季聯賽。在喬治城大學打前鋒的22歲球員德瑞克森當時是,現在也依然還是社交媒體的新手。當時,他已將五張照片統統貼在Instagram上。

"I actually like to live my life," Derrickson said, "and not do it through social media."

德瑞克森說:「其實我喜歡真實地過自己的生活,而不是透過社交媒體來展現。」

But his friends wanted him to flex his muscles for the world to see. They told him he should be proud of his hard work. And then they made their closing argument.

可是他的朋友們卻希望他向全世界展現自己的肌肉。他們告訴他,他應該為他的努力感到驕傲,然後他們提出了他們的結論。

"They were like, 'You might as well do what LeBron does,'" he recalled.

他回憶道:「他們的說法大概就是:『你照詹姆斯那麼做就對了』」。

Derrickson followed through by logging onto Instagram and sharing a 5-second clip of himself doing chest flyes with weighted cables. He added a caption for good measure: "Focused."

德瑞克森接著登錄Instagram,並分享自己用負重繩索做飛鳥動作的5秒鐘短片。他還額外加上了一個標題:「專注」。

LeBron James has used social media to promote his television projects, congratulate former teammates on their contracts and pine for pizza parties. He has used social media to announce that he is going dark on social media, at least for the playoffs. He has used social media to celebrate his wedding anniversary and share a clip of himself jumping off a cliff.

詹姆斯利用社交媒體宣傳他的電視項目、祝賀前隊友簽下合約,以及渴望參加比薩派對。他已利用社交媒體宣布將關閉社交媒體,至少在季後賽期間是這樣。他利用社交媒體慶祝他的結婚紀念日,並分享了自己從懸崖上跳下的短片。

But James, who recently decided to take his social media talents to the Los Angeles Lakers, has also used platforms like Twitter and Instagram to give his tens of millions of followers peeks behind the curtain — with glimpses of his offseason workouts. At various junctures of his career, James has posted snippets of himself running full-court sprints, balancing on inflatable balls and rapping to himself in a weight room.

但最近決定將社交媒體天分帶到洛杉磯湖人隊的詹姆斯,還利用推特和Instagram等平台讓他數千萬追隨者能一窺他在休賽期的鍛鍊。在他職業生涯的各個階段,詹姆斯曾貼出自己全場衝刺跑、在充氣球上保持平衡,以及在重訓室內對自己饒舌的短片。

James' influence on the rest of the NBA is impossible to overstate — and it extends all the way to his penchant for grainy, self-styled videos and photos of himself working really hard, almost always without his shirt on, in the hot summer months.

詹姆斯對NBA其他人的影響大到無以復加,並一路延伸至他喜歡的模糊、帶有自我風格影片以及自己在炎熱夏天裡,幾乎總是不穿上衣非常努力鍛鍊的照片。

"Everybody watches his clips," Derrickson said. "He's the best in the world."

德瑞克森說:「每個人都看他的短片。他是世界上最好的。」

The trend of posting these videos did not necessarily start with James — a representative for James said he was unavailable for comment, and the forensics of the practice are cloudy at best — but he certainly helped popularize it.

張貼這類影片的趨勢未必始於詹姆斯,但他對這個趨勢的普及的確功不可沒。詹姆斯的一位代表說,目前無法找到詹姆斯就此事發表評論,另外,有關這種做法的論證也還頗不明確。

"The NBA is full of copycats," said Justin Zormelo, a trainer who has worked with dozens of high-profile clients like Dwight Howard and Kevin Durant. "So when LeBron posts something, you can bet that 99 percent of the league is going to do it, too — the young kids, especially."

曾跟哈沃德和杜蘭特等數十位知名客戶合作過的訓練師賈斯丁.佐梅洛說:「NBA充滿了模仿者。因此,當詹姆斯張貼一些內容時,聯盟99%的人當然也會這樣做,尤其是新秀們」。 

 
Europe Says Greece Is a Comeback Story. The IMF Isn't Convinced 希臘東山再起? IMF審慎以對
文/Liz Alderman
譯/李京倫

As Greece prepares to end nearly a decade's worth of international financial bailouts in August, European policymakers have been eager to promote the country's economic comeback story and the symbolic end of the region's punishing debt crisis.

當此希臘準備於8月脫離將近十年的國際金融紓困之際,歐盟決策者正熱中於宣揚希臘經濟東山再起的故事,以及這個地區艱險債務危機的象徵性結束。

But the International Monetary Fund offered a dose of harsh reality Tuesday. In a sobering report, it warned that Greece will face an uphill battle to tame its staggering debt, sustain economic growth and support the rising number of citizens pushed toward poverty after years of austerity.

不過,國際貨幣基金(IMF)7月31日點出了一些嚴酷的現實。在一份發人深省的報告中,IMF警告,希臘在控制驚人的債務,維持經濟成長及支助在多年撙節後越來越多陷入貧困的公民方面,都有一場硬仗要打。

On Aug. 20, Greece will become the last country to exit financial bailouts extended by the European Commission, the European Central Bank and the IMF. The rescues were intended to prevent the 19-country euro area from breaking apart when Europe's sovereign debt crisis started in 2010.

8月20日,希臘將成為最後一個脫離歐盟執委會、歐洲中央銀行和IMF提供的金融紓困的國家。這些救援措施意在防止總共19國的歐元區在2010年歐洲主權債務危機爆發時崩解。

The country's economy is slowly growing again, and unemployment has fallen from record highs. Prime Minister Alexis Tsipras recently laid out a plan for growth and is refusing the offer of a precautionary credit line, a financial safety net that would come with new austerity terms after years of belt-tightening.

希臘經濟如今再次緩慢成長,失業率已從歷史高位回落。總理齊普拉斯最近制定成長計劃,並拒絕接受「預防性信用額度」,這種金融安全網將在希臘勒緊褲帶多年後帶來新的撙節條件。

The IMF praised Athens for racking up a number of economic "successes" since it was placed on the first of three international financial lifelines ultimately totaling 320 billion euros, or about $375 billion. Greece reduced an enormous budget deficit and eventually created a surplus, it said. Successive governments forged legal tool kits to deal with a mountain of bad loans at the nation's banks. They also moved to reduce the outsize public sector and curbed collective bargaining to make wages "more competitive."

IMF讚揚雅典當局,自從接獲三條國際金融救生索中的第一條以來,取得許多經濟「成功」,這三條救生索最終總額達3200億歐元(約3750億美元)。IMF說,希臘削減了龐大的預算赤字,並最終創造了盈餘。歷屆政府都制訂了成套法律,以處理該國銀行堆積如山的不良貸款。歷屆政府還採取行動,把過大的公部門縮小,並限制集體談判以使薪資「更具競爭力」。

Yet Greece is the problem that never quite goes away for Europe, and the risks to the country's post-bailout future read like a laundry list of adversities.

不過,希臘問題對歐洲來說永遠不會消失,而且希臘脫離紓困後的未來,看來就像一長串的逆境清單。

It still has weak banks and private sector balance sheets, the fund pointed out. Some capital controls remain in place, and the government has large arrears. A significant part of the population is considered "at risk" of poverty, weighing on prospects for a sustained recovery. And Greece still hasn't made enough progress on key fiscal and market reforms.

不過,希臘問題對歐洲來說永遠不會消失,而且希臘脫離紓困後的未來,看來就像一長串的逆境清單。

IMF指出,希臘的銀行仍然脆弱,私部門依然財務狀況不佳。一些資本管制依舊存在,而且政府欠款很多。人口頗大部分被認為有貧困「風險」,給持續復甦的前景蒙上陰影。此外,希臘在關鍵的財政和市場改革方面仍未取得足夠進展。

Most worrisome is the country's mountain of debt, which European creditors sought to make more manageable last month by easing repayment terms. It was the latest in a series of efforts over the years to bring Greece's arrears down from a staggering 180 percent of economic output — the largest in the eurozone.

最令人擔憂的是希臘極高的債務,歐洲債權人6月透過放寬還款條件,企圖使希臘的債務更容易控制。這是多年來一系列努力中的最新舉措,目的是降低希臘高達經濟產出180%的驚人負債。希臘的負債相對於經濟產出的比率,居歐元區之冠。

※說文解字看新聞

歐元區(eurozone)19國財長6月22日在盧森堡達成歷史性協議,同意在今年8月20日終結對希臘紓困,與會代表都認同,希臘的主權債務危機(sovereign debt crisis)到此結束。

對希臘而言,這一步來之不易。2010年起,歐元區、國際貨幣基金、歐洲央行先後聯手推出三個紓困計畫(bailout program)和債務減免(debt relief)措施以幫助希臘。2015年夏天,希臘岌岌可危,國家財政瀕臨崩潰,險些退出歐元區,但終被阻止。希臘不得不實施大幅財政緊縮(austerity)和嚴厲改革。2017年以來,隨著歐元區經濟好轉,希臘經濟終於改善。

comeback有兩個意思,一個是回復到原本成功、繁榮的狀態,可以是東山再起、捲土重來,或昔日明星復出,或衣服款式重新流行,另一個意思是巧妙地回嘴。在本文裡指東山再起。

lifeline是指救生索或潛水員的升降索,引申為維持生命不可或缺的事物,例如華盛頓郵報近期有一篇文章在談,中國大陸好幾次向瀕臨崩潰的經濟體提供緊急貸款,擴展影響力:By throwing lifelines to otherwise drowning economies, Beijing can strengthen existing friendships and build new ones.

 
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