簡介：◎ 什麼是 go the extra mile？ ◎「休閒運動風」的英語怎麼說？ ◎ 聖教品牌案例介紹 Spotlight: Germany Europe's Not So Hidden Champion
Germany, Europe's largest economy, not only sits at the center of the region geographically but also politically and culturally. On the world stage, Germany is the fourth largest economy by GDP and is no slouch when it comes to trade either — its annual import and export figures are both ranked third, lagging behind only the U.S. and China. While corporations like Siemens and Volkswagen often take the spotlight, what is truly impressive about Germany's economy is that the vast majority of companies there are small and medium-sized or what Germans call "Mittelstand." These companies are Germany's hidden champions, as many are market leaders in their particular sector.
聚焦德國──有目共睹的冠軍贏家
德國，歐洲最大的經濟體，不僅地理上位於此地區的中心，在政治和文化上亦是如此。在世界舞台上，德國就國內生產毛額來看是第四大經濟體，在貿易方面亦非省油的燈──年度進出口額皆排名第三，僅落後美國和中國。儘管西門子和福斯汽車這類的企業常是鎂光燈的焦點，但德國經濟真正令人驚艷的是該國絕大部分的公司都是中小型的，或德國人所稱的「中堅企業」。這些公司是德國的隱型冠軍，因為當中有許多都是其特定產業中的市場領導者。 |
