2020年5月25日 星期一

The Big Apple Has a Big Heart 我愛紐約 紅遍全球!


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2020/05/26 第452期 訂閱/退訂看歷史報份直接訂閱
   
 

The Big Apple Has a Big Heart 我愛紐約 紅遍全球!
A truly timeless logo helped New York City in hard times.
一個真正歷久不衰的標誌幫助紐約市度過艱難時期。


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  Packed with shiny skyscrapers, New York City is one of the biggest and wealthiest cities in the world. It’s also now one of the safest large cities in the US, but this wasn’t always the case. Back in the 1970s, New York City suffered from a high crime rate. To make matters worse, the city government was running out of funds at that time, so it couldn’t even hire new police officers.
  City leaders needed to act fast. How could they bring visitors and money back to New York? They decided to hire a well-known graphic designer to create a new logo to help market the city. The logo he came up with was “I ♥ NY,” and it has proven to be a huge success.
  After the city government rolled out the “I Love New York” ad campaign in 1977, which included the logo and a famous song, New York’s image recovered along with tourism and investment. New York is now a thriving city once again, and the “I ♥ NY” logo surely helped. The logo has appeared on shirts, cups, hats, posters, and many other things. Over the years, it has become perhaps the most well-known city logo in the world.

 

1. be packed with...  充滿/擠滿……
During holidays, the train station is always packed with people.
假日時,火車站一向擠滿了人潮。
2. wealthy a. 富裕的,富有的
The wealthy man has a house downtown as well as one in the suburbs.
那位富有的男子不但在市中心有房子,在郊區也有一間。
3. suffer from...  蒙受……(困難、疾病、痛苦等)
Everyone suffered from a shortage of food during the war.
戰爭期間每個人都遭遇食物短缺的窘境。
* shortage n. 短缺
4. fund n. 資金;基金
Andrew set up a trust fund for his children in case anything happens to him.
安德魯為他的小孩設立一筆信託基金,以防自己出意外。
5. roll out... / roll...out  在市場上推出……
The company plans to roll out a new sports car next year.
這家公司打算明年推出新款跑車。
6. campaign n. (尤指政治、商業或軍事的)專門活動,運動
The mayor was re-elected thanks to a successful campaign.
多虧了一連串成功的競選活動,那位市長再度連任。
7. recover vi. 恢復
It took Tim several years to recover from his serious illness.
提姆花了好幾年時間才從重病復原。
8. thriving a. 繁榮興盛的
Hawaii has a thriving tourist industry.
夏威夷的觀光業非常繁榮興盛。

skyscraper n. 摩天大樓
graphic designer n. 平面設計師
 graphic a. 平面設計的;圖像的
investment n. 投資

to make matters worse
1. matter 指「事情;問題」,to make matters worse 表「更糟的是」,用來帶出比前面更不好的訊息或情況,使用時後面加逗號,再接主要子句。類似用語尚有 what’s (even) worse、even worse、worse still 及 worse yet。
Stan lost his job today. To make matters worse, someone stole his wallet.
史丹今天丟了工作。更糟的是,還有人偷了他的皮夾。
Mandy got lost. What’s worse, she has no money on her.
曼蒂迷路了。更慘的是,她身上沒帶錢。
2. 與前述相反的片語為「更棒的是」,相關用語有 what’s (even) better、even better 及 better yet。
The dress looks great on you. What’s even better, it’s on sale.
這件洋裝穿在妳身上真美。更棒的是,它是特價品。
Peter can sing. Better yet, he can dance.
彼得會唱歌。更棒的是,他還會跳舞。

我愛紐約 紅遍全球!
一個真正歷久不衰的標誌幫助紐約市度過艱難時期。 

  滿布輝煌摩天大樓的紐約市為世上最大也最富有的城市之一。它如今也是美國最安全的大城之一,但情況並非一直如此。紐約市早在 1970 年代飽受犯罪率居高不下之苦。更糟的是,當時紐約市政府的財政拮据,因此甚至無法招聘新的員警。
  紐約市府的領導階層需要迅速採取行動。他們要如何把遊客及金流帶回紐約呢?他們決定僱用一位知名的平面設計師來設計一個新標誌以幫助行銷紐約市。他構思出的標誌就是「I ♥ NY」,而這個標誌最終也證實是極為成功之舉。
  紐約市政府在 1977 年推出一系列「我愛紐約」的廣告宣傳活動後 ── 其中包含了標誌本身以及一首知名歌曲,紐約也重拾起其形象以及觀光和投資發展。紐約市現在再度成為一個繁榮之都,而「I ♥ NY」的標誌絕對功不可沒。這個標誌出現在衣服、杯子、帽子、海報及其他許多物品上。多年來,這個標誌或許成了世上最著名的城市標誌。

 

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疫想不到的自駕商機
除了自行開車、騎車的「自」駕模式以外,還有另一款「自駕」車或將成為未來防疫的新焦點。車輛研究測試中心總經理王正健認為,若從「阻絕」這個防疫邏輯來思考,各國早已積極投入的「自駕車」發展,還會因這波看不到盡頭的疫情持續加速前進。

你在會議中提出的想法 老外卻說「I am down」
在一個會議上,Kevin提出了一個新的想法,他的外國同事回應了:"I am down with it."同事們都看著他,以為老外對這個想法有反對意見。但"I am down"和字面上的意思不同,它是指「同意、理解、樂意去做」。
 

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