2020年5月11日 星期一

Ghost Kitchens 餐飲服務的新潮流 ── 幽靈廚房


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Ghost Kitchens 餐飲服務的新潮流 ── 幽靈廚房
No, they aren’t actually scary. Yes, it’s safe to eat their food.
不,它們其實並不可怕。對,吃它們的食物也很安全。


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  In Asia in the 21st century, food delivery services grow more popular day by day. Companies like Ele.me, Foodpanda, and Demae-can are becoming a part of daily life for many folks. More people are ordering out and eating in, a trend which is creating new opportunities. In the emerging business model, restaurants no longer need a place to serve customers. Enter the ghost kitchen, also called a virtual kitchen. This is a restaurant that only sells food through delivery services.
  There are a few types of ghost kitchens. Some are simply a small kitchen that only serves customers through delivery. Others operate as an independent business within a host restaurant by sharing the restaurant’s kitchen during work hours. Finally, some companies, like Panda Selected for example, rent out large kitchens to several different food services. One of these company “offices” might house a ghost kitchen that makes food for 10 or more restaurants.
  Many dream of opening a restaurant but never get the chance. Compared to a traditional restaurant, ghost kitchens are cheaper and less risky. Those dreaming of running a restaurant now have a lower-cost possibility. One thing is for sure: expect to see more ghost kitchens over the next few years.

 

1. scary a. 嚇人的,駭人的,恐怖的
I´ve always been fearful of clowns because of their scary make-up.
我一直很害怕小丑,因為他們的妝畫得很恐怖。
2. order out (for sth)  叫(某種)外賣
Jill would like to stay home finishing this TV series and order out for pizza tonight.
吉兒今晚想待在家裡看完這部連續劇,並叫披薩來吃。
3. eat in  在家用餐;在餐廳裡吃
Do you want this meal to eat in or take away?
這份餐點您想要在這裡吃還是外帶?
4. opportunity n. 機會,良機
It is a rare opportunity to meet your favorite star in person.
能當面見到你最愛明星的機會相當難得。
5. emerging a. 新興的;嶄露頭角的
The emerging artist was very successful with his first album.
那位新進藝人的首張專輯就非常暢銷。
6. independent a. 獨立的,自主的
Many teenagers want to be more independent of their parents.
許多青少年想要更獨立、不依賴他們的父母。
7. house vt. 容納;為……提供住處
Those caves may house snakes or other animals.
這些洞穴裡頭可能住有蛇類或是其他動物。
8. risky a. 有風險的,危險的
This business is highly profitable but very risky.
這樁生意很有賺頭但風險也很高。
* profitable a. 有利可圖的

folks n. 人們(= people,恆用複數);雙親(亦恆用複數)
model n. 模式
host n. 寄主,宿主

no longer...
1. no longer 表「不再,再也不」,相當於 not...any longer、not...anymore,通常放在 be 動詞之後、一般動詞之前(本文即屬此用法)。
This book is no longer available because it is out of print.
= This book is not available any longer because it is out of print.
= This book is not available anymore because it is out of print.
這本書已經買不到,因為它絕版了。
Since you´ve lied to me so many times, I can no longer trust you.
由於你對我撒過太多次謊,我再也無法相信你了。
2. no longer 亦可置於句首使用,而由於 no longer 視為否定副詞片語,故其後須採倒裝句構。
Lucy no longer lives here. She moved to Taichung last month.
No longer does Lucy live here. She moved to Taichung last month.
露西不住在這兒了。她上個月搬去臺中了。

餐飲服務的新潮流 ── 幽靈廚房
不,它們其實並不可怕。對,吃它們的食物也很安全。 

  在二十一世紀的亞洲,餐點外送的服務日益普及。像是餓了麼、Foodpanda 以及出前館這類公司逐漸變成許多人日常生活的一部分。更多人們開始訂外食在家裡吃,而這種趨勢正創造出新商機。在這種新興的商業模式裡,餐廳不再需要提供一個地方來服務顧客。幽靈廚房(也稱虛擬廚房)於是登場。這是一種僅僅透過外送服務來販售食物的餐廳。
  幽靈廚房有幾種型態。有些只是一間僅透過外送來服務顧客的小廚房。另一種則是寄生在某間餐廳中,在營業時間裡共用該間餐廳的廚房來作為獨立事業般營運。最後一種就是像熊貓星廚這類的公司,他們會把大型廚房分租給幾家不同的外送服務。一家這類公司的「辦公室」裡可能會有一間幽靈廚房來為十家甚或以上的餐館料理食物。
  許多人夢想開設一家餐廳,但從沒有這種機會。相較於傳統餐廳,幽靈廚房的成本更加低廉且風險更低。那些夢想經營餐館的人現在就有成本較低的創業機會。有件事是可以確定的:你可以在未來的幾年中預期看到更多的幽靈廚房。

 

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